Cannabis Now, a digital and print publisher of cannabis news and culture, opened a flagship Los Angeles store at 4:20 p.m. on May 3, 2019, focusing on CBD for health, wellness, and education for the cannabis curious.
Cannabidiol (CBD) is the second-most-abundant cannabinoid in the cannabis plant. As CBD’s therapeutic effects on pain, inflammation, anxiety and a host of other ailments are becoming well-known, dozens of new CBD brands, applications and uses are coming to market each month.
Located in the Beverly Connection shopping center across from the upscale Beverly Center mall, the 2,800 square-foot Cannabis Now boutique does not sell THC products in the street-facing store, which neighbors established retailers Target, Nordstrom Rack, and CVS.
“We chose the location because it’s a major center for tourism and shopping, there’s tons of parking and it’s important for us to be part of the larger retail conversation,” said Cannabis Now CEO Eugenio Garcia. “We are selling legitimate mainstream products that you can buy at the same time you’re shopping at any other store.” The busy shopping district also is just two miles from the heart of Beverly Hills’ famed Rodeo Drive.
With its emphasis on non-intoxicating cannabinoids, Cannabis Now hopes to harness a share of the growing CBD industry which, according to New York-based investment bank Cowen, is projected to reach $16 billion and include 10% of U.S. adults by 2025. Cannabis Now plans to roll out more stores as part of the company expansion funded with seed financing led by Tress Capital.
Published: May 15, 2019
Founder & Interim Editor of L.A. Cannabis News