“We noticed a lack of good financial and cultural content related to emerging industries and progressive topics in the Spanish-speaking world. Not only on cannabis, but also psychedelics, renewable energies, gender issues… Being from Argentina, I felt like we had to be pioneers in this space, providing a young readership in Latin America and Spain with information on business, finance and culture,” says Javier Hasse, CEO and co-founder of El Planteo, the hottest media outlet in Latin America right now.
“We want to engage our readers with interesting, diverse content, while also empowering them to build their own businesses and invest in others. I like to call it hip-hop finance.”
El Planteo is a Spanish-language media outlet dedicated to delivering news on cannabis, hemp, CBD, psychedelics, gender issues, ecology, investing, local culture, trends, and more. It was launched in partnership with Benzinga, a dynamic and innovative financial media outlet that empowers investors with high-quality, unique content, coveted by Wall Street’s top traders.
The Latin American Market
With a potential adult use market of over 500 million people, a patient population close to 5 million, and low production costs, Latin America is quickly becoming one of the most significant cannabis markets in the world. According to a 2018 study by Prohibition Partners, the combined adult-use and medical cannabis market in Latin America is expected to reach $12.7 billion by 2028.
Recognizing the importance of this rapidly developing market, Benzinga teamed up with cannabis journalist and best-selling book author Javier Hasse, who currently serves as Managing Director of Benzinga Cannabis, to create a platform where Latin American readers and entrepreneurs can stay up to date about industry news and trends, culture, investing tips, and much more.
Published: October 21, 2020
Founder & Interim Editor of L.A. Cannabis News