The innovative cannabis industry conference Hall of Flowers prepares for its Santa Rosa, California, event on September 22 and 23, 2021. It’s the first large-scale, in-person conference for the industry since the pandemic began in 2020. With it, cannabis industry insider attendees can expect outdoor activations, close to 300 exhibitors, and plenty of California cannabis worth showing off.
How many people is Hall of Flowers expecting for its redemption song? “3,500 – 4,000 attendees,” says Hall of Flowers Marketing lead Chris Gonzales. “I feel like the energy is high and the industry is excited to all gather together again. Although we had very successful virtual events, I am eager to get that feeling of walking through the consumption lounge and seeing the community enjoying the event.”
Hall of Flowers first launched its B2B conference series in Santa Rosa in 2018. What attendees can expect in 2021 at the Sonoma County fairgrounds, Gonzales says, are some engaging firsts for the conference. “Outdoor activations will be mind blowing this year,” says Gonzales. “Not only will we have the most outdoor activations we have had, but Lincoln has been working closely with each activation to create an incredible experience.”
“It’s time for our essential industry to come together again, bigger and better than ever,” says Lincoln Barnett III, Partnerships lead for Hall of Flowers. “Brands are going above and beyond this year to create consumption friendly environments.”
Published: September 17, 2021
Founder & Interim Editor of L.A. Cannabis News