The market is cluttered and competitive. Here’s how to stand out from the pack.
Here are five, very doable ways cannabis retailers can differentiate themselves in a crowded market,
1. Champion accessibility
Weed might be legal where you live but access for all is hardly equal.
It’s not just the lack of federal legalization. Even in Canada, where cannabis enjoys legal status nationwide, there are barriers to would-be consumers. Many provinces prohibit private retailers from offering delivery services, licensed consumption spaces remain outlawed, and the divide between medical and recreational markets has created a two-tier system.
Retailers can join the good fight (and simultaneously raise brand awareness) by campaigning or raising funds for organizations like NORML, engaging in letter-writing campaigns to regulators, tailoring their spaces for those who are mobility impaired, and even simply taking cash payments.
2. Cultivate connoisseurs
Whether your clientele considers themselves to be “chronic” users or are wading into weed for the first time, retailers have a responsibility to help them become informed consumers.
Well-trained budtenders should be well-versed and knowledgeable in the physical traits of dried flower, its potency, what terpenes to look out for, the potential or reported effects of cannabis strains. and products sold in store.
Teaching consumers about how to assess their cannabis experiences is the best way to guide them to positive outcomes, establish benchmarks for individual dosing, nurture personal preferences, and perceived value.
Cannabis may be unique to other industries in many ways, but one thing remains common: customer service is king. Service your customers the best you can—and they’ll come back.
Founder & Interim Editor of L.A. Cannabis News